Full Agenda
Wednesday | April 27
WORKSHOP: HEALTHY BOUNDARIES AND BREAKTHROUGH GOALS FOR WOMEN IN EVENTS
As women continue to strive toward their professional and personal goals, we must dismantle the outdated and inaccurate belief that extreme schedules are the only way to get work done. In this workshop geared toward women at all career levels, author and Workplace Strategist Joan Kuhl will help you reframe how you think about juggling work and life tasks to better align with your values. We will experiment with exercises to identify stress triggers and learn how to create boundaries that ultimately reclaim your time. We will explore how to cultivate your identity through activities that energize you. Research proves these strategies build resilience and career endurance to help you navigate stress and uncertainty. Additional workshop takeaways will include:
• How to say “no” and push back on tasks that derail your time
• What strategies you can use to minimize time spent on low value work
• How to identify triggers that cause emotional and mental hijacks in your work day
• How to align your time to your values and time sensitive priorities
• How to rewire your pace and response habits to disrupt the overwork pressure
• How to improve focus and productivity in a hybrid workplace
This session has been approved for 2 clock hours towards CEM recertification.
• How to say “no” and push back on tasks that derail your time
• What strategies you can use to minimize time spent on low value work
• How to identify triggers that cause emotional and mental hijacks in your work day
• How to align your time to your values and time sensitive priorities
• How to rewire your pace and response habits to disrupt the overwork pressure
• How to improve focus and productivity in a hybrid workplace
This session has been approved for 2 clock hours towards CEM recertification.
Presented By:
Joan Kuhl
Author and Workplace StrategistWORKSHOP: EXPERIENTIAL MARKETING 101 + CREATIVE BRIEF CHALLENGE
Need to onboard key team members into the world of experiential? Back by popular demand and rebuilt for 2022, our annual master class on everything you need to know to be successful in experiential marketing is designed to bring those new to the industry up to speed—quickly. This “Cliff’s Notes” version of our week-long Experiential Marketing Training Camp features an interactive creative brief challenge that will encourage attendees to work together and use the full content roster at EMS to inform a mock campaign they ultimately turn in. Two winners will be selected by members of our speaking faculty to win free tickets to EMS 2023. All workshop attendees will walk away with a notebook filled with “essential experiential truths” that include:
• PERSPECTIVE on the rise of experiential marketing and its role in the 2022 marketing mix
• INSIGHTS into how top brands and agencies are evolving their event and experiential campaigns in the “new normal”
• IDEAS from exclusive overviews of experiential strategies, event research and industry trends
• BEST PRACTICES from the best brands and agencies, and deep dives into how they create and deploy the best marketing programs
• EXERCISES designed to help you put your learning into action in a fun and interactive way
• CONTACTS with fellow EMS workshop participants and industry mentors
This session has been approved for 2 clock hours towards CEM recertification.
• PERSPECTIVE on the rise of experiential marketing and its role in the 2022 marketing mix
• INSIGHTS into how top brands and agencies are evolving their event and experiential campaigns in the “new normal”
• IDEAS from exclusive overviews of experiential strategies, event research and industry trends
• BEST PRACTICES from the best brands and agencies, and deep dives into how they create and deploy the best marketing programs
• EXERCISES designed to help you put your learning into action in a fun and interactive way
• CONTACTS with fellow EMS workshop participants and industry mentors
This session has been approved for 2 clock hours towards CEM recertification.
Presented By:
Jessica Heasley
Group Editor and Publisher,Event Marketer
Rachel Boucher
Head of Content,Event Marketer
WORKSHOP: HOW TO INTEGRATE HYBRID EVENTS INTO YOUR MARKETING STRATEGY
Every event is a chance to build on your overall marketing strategy, but not all event marketers take the opportunity to use their digital event footprints as a platform for global connection and to drive ROI. In this workshop, we take a closer look at the next evolution of virtual and hybrid events—the creativity behind the scenes—and how you can fully leverage a virtual platform to grow and pivot with your event organization and leverage your hybrid audience to drive your KPIs and overall marketing strategy. Specific takeaways from this workshop include:
• How to better define hybrid events and brainstorm impactful ideas
• How to weave hybrid elements into your event to see a larger ROI
• How to strategize hybrid elements that drive success and hit your KPIs
• How to utilize hybrid elements to broaden your event reach and engagement
• How to reach a large audience via hybrid elements to build a persistent global community
*This workshop will be highly interactive and collaborative. Everyone who participates will receive toolkit to take home and will have a chance to compete for a prize. Bring your creativity!
This session has been approved for 2 clock hours towards CEM recertification.
• How to better define hybrid events and brainstorm impactful ideas
• How to weave hybrid elements into your event to see a larger ROI
• How to strategize hybrid elements that drive success and hit your KPIs
• How to utilize hybrid elements to broaden your event reach and engagement
• How to reach a large audience via hybrid elements to build a persistent global community
*This workshop will be highly interactive and collaborative. Everyone who participates will receive toolkit to take home and will have a chance to compete for a prize. Bring your creativity!
This session has been approved for 2 clock hours towards CEM recertification.
Presented By:
Jessica Connolly
Director of Events,Hubilo
LeVar Battle
Director, Content Marketing,Hubilo
OPENING RECEPTION
The EMS Hall of Ideas will be the place to be as new and old industry friends come together to hug it out, bump elbows and raise a glass to surviving the past two years—together. Join an informative “Innovation Tour” of the Hall to see what the industry’s cooking up for this year. Gather with fellow EMS first-timers for an expert-led orientation and tour. Enjoy snacks, drinks and some fun and games with old and new friends alike. It’s our 20th annual EMS Live, baby. Let’s do this!
THE 20TH ANNUAL EX AWARDS GALA
Some call it the Oscars of events. Others, the Golden Globes of experiential. We call it the party of the year that you don’t have to plan. That’s right, the most prestigious recognition program for the experiential marketing industry is turning 20—and Las Vegas will never be the same. Dig out your fancy clothes, raise a glass and celebrate the year’s most award-winning people and programs across 30 unique categories. *Separate ticket required. Attire: Festive & Sparkly
Thursday | April 28
5K RUN/WALK
For 20 years, EMS attendees have been rising with the sun and meeting for morning runs. Be a part of the tradition and start your day getting to know some fellow fitness enthusiasts. Our guided 5K run and sightseeing tour down the Vegas strip (you never know what you’ll see when the sun comes up in Sin City) kicks off in the lobby at the MGM Grand. Walkers welcome!
BREAKFAST ROUNDTABLES
Grab your breakfast and sit in on one of five moderated conversations taking place in the Hall of Ideas. We’re tackling the industry’s biggest pain points, challenges and trends in fast-paced, expert-led idea exchanges, and then switching tables so you can explore up to three topics before your next cup of coffee. Not a morning person? We got you. You can also grab a map and explore the latest products, partners and solutions in the Hall.
MORNING KEYNOTE
Grab a seat with a new industry friend and get inspired as we bring our biggest lineup of keynote speakers ever to the main stage for a “double header” you won’t want to miss. Today’s keynotes include: Pepsi VP, Head of Marketing, Todd Kaplan, and Nestlé USA Head of Experiential Jamey Sunshine.
Sponsored by: Socio
This session has been approved for 1 clock hour towards CEM recertification.
Sponsored by: Socio
This session has been approved for 1 clock hour towards CEM recertification.
Presented By:
Jamey Sunshine
Head of Experiential,Nestlé
Todd Kaplan
VP, Head of Marketing,Pepsi
COFFEE BREAK + EXPERT STUDIO PRESENTATIONS
Step into the Hall of Ideas for some networking, idea gathering and a cup of coffee or tea. Stop by our "Expert Studio" and sit in on a series of fast-paced 10-minute presentations on the latest event tools and technologies. See something you like and want to learn more about it? Chat up our sponsors and exhibitors live, or use your EMS event app to set up a meeting.
HEALTHY BOUNDARIES AND BREAKTHROUGH GOALS FOR WOMEN IN EVENTS
Fact: “always on” work cultures and habits drive women from the workplace. To avoid burnout, working women must take time to reflect on their interests and curiosities. This “Cliff’s Notes” edition of the pre-conference workshop on the 27th will help you reframe how you think about juggling work and personal life tasks and responsibilities. Through an interactive exercise, we will work through a strategy to align your time to your values and time sensitive priorities. We will explore how to cultivate your identity through activities that energize you. Finally, we will leverage research associated with mindfulness to rewire our perspective and supercharge our mood and focus.
This session has been approved for 1.25 clock hours towards CEM recertification.
This session has been approved for 1.25 clock hours towards CEM recertification.
Presented By:
Joan Kuhl
Author and Workplace StrategistTHE B-TO-B EVOLUTION: YAHOO’S TEST-AND-LEARN STRATEGY
The pandemic is speeding up an evolution that was already underway for many b-to-b events like Yahoo’s: That brands meet customers where they are with nimble, meaningful experiences. In this session, get an inside look at the Yahoo b-to-b event organization’s evolved playbook where “testing” isn’t a bad word, and trying and tinkering are key to thriving. Walk away with a fresh outlook and best practices to innovate and be successful in the new era.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Charlie Eder
Head of Global Events and Experiential Marketing,Yahoo
Allison Galloway
Director-Events & Experiential,Yahoo
Alyssa Lacoff
Senior Manager-Events & Experiential,Yahoo
XFINITY HBCU TOUR: GEN Z COMMUNITY ENGAGEMENT
Community has never been more important to Gen Z consumers. From the moment the pandemic forced them to leave their college campuses and engage in distance learning, this audience has continued to demonstrate the strength and value of their social communities. Today 70% of Gen Z college consumers report having a sense of community as a greater priority than 12 months ago. Join this session to discover how Xfinity prioritized community engagement and cultural relevance to engage Gen Z consumers through the HBCU Tour. Learn how the brand used its connectivity and content expertise to empower students to build and celebrate their communities at iconic HBCU Homecoming events.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Meghan Wismer
Director, Acquisition Marketing Implementation,Comcast
Ebony Ramsey
Assistant Dean for Student Involvement,Maryville University
Henry Lichtblau
VP, Client Solutions,Riddle & Bloom
Valerie Kabeya
Director-Acquisition Marketing and Programs,Comcast
HOW JUST EGG IS USING EXPERIENTIAL INTELLIGENCE TO MAXIMIZE FIELD MARKETING IMPACT
In this fireside chat you will learn how plant-based egg alternative JUST Egg is going beyond getting products into people's hands in their upcoming 40 stop tour. Hear how re-imagining the traditional field marketing approach by capturing first-party data and insights, and iterating the experiences to drive a wider impact with consumers, is maximizing the impact of the experience strategy. Come join the conversation as we discuss tactics to bring rigor and actionable metrics to improve campaigns and build better experiences for the future of consumers.
Presented By:
Daniel Yaffe
COO,AnyRoad
Adrian Santos
Director of Field Marketing,Eat Just, Inc.
LESSONS IN COMMUNITY-BUILDING FROM THE WORLD OF BEAUTY
Digital-first subscription service beauty brand Ipsy hasn’t been without its challenges the last two years given beauty is a space in which consumers want to touch, feel, play and interact with product. But with the rollout of the Ipsy mobile tour that engaged upwards of 10,000 consumers on college campuses and in Miami during Art Basel, the brand is laying out a new “low-touch, high-return” road map that includes a tricked-out bus, partner engagement, influencers and thoughtful sweepstakes that boost careers in addition to awarding cash. Learn how Ipsy balances exclusive experiences for its membership with inclusive experiences that draw in new fans, and what the team has learned from building and fostering a consumer community through the ups and downs of the new era.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Nora Motaweh
Director-Creator Partnerships & Experiential,BFA
Neika Colbourne
VP-Creator Partnerships & Experiential,BFA
SUSTAINABILITY IN EVENTS: WHERE TO BEGIN, WHAT MATTERS MOST
Consumers more than ever are supporting brands that prioritize sustainability. The last two years of fewer in-person events and less travel have put the industry’s impacts under an even greater spotlight. It’s one of the biggest challenges for event marketers to tackle in a meaningful way. So where do we begin, and how can we use this new chapter to make real change? Learn about Cisco’s corporate commitment to sustainability and how that trickles down into events and operations. From its “Future Ready” messaging, to net-positive, to renewable resources, to working with venues, hear about the day-to-day decisions that are helping Cisco meet its goals, and walk away with tips and ideas to take steps toward progress this year.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Brittany Price
Director of Sustainable Operations,MGM Resorts International
Desiree Hamilton
Leader-Global Events, Sales and Partner Event Operations,Cisco
ENGAGEMENT TECHNIQUES THAT CAPTIVATE LIVE AND VIRTUAL AUDIENCES
Whether your event audiences are coming back live, virtual or somewhere in between, their expectations are higher than ever before. In this session, we’re diving into a portfolio filled with real-world case studies to unpack the successful engagement techniques that will attract and hold the interest of today’s event attendees, regardless of how they experience the event. Learn how daring and out-of-the-box strategies are transforming MAD//Fest (the U.K. marketing, advertising, and disruption festival), and how you can apply their principles and ideas to your events. From the picnic table sponsor booths and rapid fire presentations to the immersive branded experience INSIDE a venue-turned-pub in London, MAD//Fest has redefined the event experience. Walk away with a glimpse into the future of hybrid engagement strategy and a list of actionable ideas.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Riley Sawyers
Customer Success Manager,Webex Events (Formerly Socio)
Nolan Ether
Director Content Marketing,Webex Events (Formerly Socio)
NETWORKING LUNCH + KEYNOTE
Enjoy a delicious lunch with new industry friends and get inspired as we bring our biggest lineup of keynote speakers ever to the main stage. Your lunchtime keynote features Miri Rodriguez, Senior Storyteller Future of Work, Microsoft, and author of Brand Storytelling.
This session has been approved for 1.5 clock hours towards CEM recertification.
This session has been approved for 1.5 clock hours towards CEM recertification.
Presented By:
Miri Rodriguez
Senior Storyteller Future of Work,Microsoft
MENTOR PANEL: CAREER GROWTH AND LEADERSHIP IN THE RECOVERY
From the Great Resignation to the Great Reorganization, the last two years have upended many campaigns, teams and careers. But despite being hit hard repeatedly, the event industry keeps finding new ways to innovate through the challenges. In this session, you’ll hear stories of how industry vets are navigating this new era, how they view the event marketing team of the future, skillsets they’re eyeing or talent gaps they’re looking to fulfill, and where they see great opportunity for all event marketers across the industry this year. Bring your burning questions.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Katrina Kent
Vice President, Meeting Management and Event Strategy,Liberty Mutual Insurance
Emmanuel Gotsis
Head of Global Experiential Marketing for Webex,Cisco
Charlie Eder
Head of Global Events and Experiential Marketing,Yahoo
SPORTS ACTIVATIONS THAT INSPIRE CONSUMER PARTICIPATION
Fresh off a season-long NFL campaign that culminated in a 100-yard-long mural unveiled at the Super Bowl created through fan contributions and stitched together by local artists in markets across the country, NBC Sports knows what it takes to energize fans. From a microsite that collected fan art (as well as valuable data), to a former NFL player and accomplished artist brought on to amplify the program, to fan viewing events and streaming, learn how the multi-market campaign checked all the boxes, and what you can do to inspire participation and togetherness in your events this year.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Matt Miller
President, Executive Creative Director,X-FCTR
Kristin Hurst
Director-Consumer Engagement,NBC Sports
MAXIMIZING MEASUREMENT: BEST PRACTICES FOR ATTENDEE DATA CAPTURE & REPORTING FOR VIRTUAL, HYBRID, OR IN-PERSON
In this informative session, we’ll take a fresh look at the fundamentals of measuring event and attendee data via various KPIs and benchmarks. Whether your event portfolio is virtual, hybrid, or in-person, we’ll discuss the numerous ways to plan, develop and execute measurement strategies that capture the data that can help marketers and decision-makers evaluate the effectiveness of their programs. Get lessons learned from a team that has executed hundreds of live and digital engagements, each with their own measurement objectives. Go inside real-world case studies and get practical advice from actual implemented solutions that illustrate the impact of event and attendee measurement. Walk away with a better sense of how to overlay a data plan across your entire portfolio.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Matt Grant
VP of Live + Digital Production and Technology,Impact XM
POWER PANEL PART 1: THE 2022 DREAM TEAM
Our spring cover story comes alive as our B-to-B Dream Team comes together to discuss top trends, best practices and the future of the event discipline. Come experience some of the sharpest minds in b-to-b events, hear candid comments on face-to-face marketing as well as sustainability (a special focus for this year’s team), and walk away inspired and excited about the future of your events.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Adam Walden
VP-Corporate Marketing and Events,GitHub
Sarah Reed
Senior Director-Global Strategic Events,Zendesk
Alyssa Lacoff
Senior Manager-Events & Experiential,Yahoo
PORTFOLIO POWER SESSION: INSIDE ABC’S BEST WORK AND BIGGEST LESSONS LEARNED
Experiential marketers thrive on creativity, but that skillset not only helps them deliver engaging experiences, it also serves as the backbone of contemporary contingency planning. In this fast-paced session, we’ll explore the biggest hits and pivots in ABC’s experiential playbook. From rich fan environments to stunts that give out as much as they give back, learn how ABC continues to build on the best practices. Walk away ready to put creativity at the center of your planning.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Laura Lovas
VP, Strategic Partnerships and Events,ABC Entertainment
CONVERGENT EXPERIENTIAL: BLUR THE LINES BETWEEN PHYSICAL, DIGITAL & HYBRID
So much has changed all at once. Don’t settle for back-to-normal events or hybrid bolt-ons. This is our once-in-a-lifetime opportunity to converge event platforms, technologies, and tools into harmonious customer experiences. Discover engagement mapping with an event planning methodology that weaves the goals of brands and audience needs into engaging events and experiences. Explore previously-impossible engagement tactics forged from the fires of the pandemic. See case studies from real brands realizing limitless possibilities and measuring their success. Walk away with convergent strategies you can apply at the onset of your next product launch, campaign, or event. Feel ready for what’s next, empowered with everything from a big-picture mindset to a handy checklist.
Presented By:
Brittany Hogan
Marketing ManagerPinnacle
Chris Fredericksen
Chief Creative Officer,Pinnacle
Adam Carnes
Creative Director,Pinnacle
NEW RESEARCH REVEALED: THE 2022 EVENT STRATEGY REPORT
Back for a third year! The report that set the narrative on what event executives were thinking before the pandemic—is back. In this exclusive research reveal, you’ll be the first to hear timely industry insights. We’ll compare past data and take a look at fundamental changes to the industry. We’ll cover burning industry topics ranging from event strategy and spending in a post-pandemic era, to how strategic event planning is evolving at top companies, to measurement strategies and key metrics informing strategic plans, to how different verticals and event roles are shifting in a post-pandemic landscape. Grab a seat and fill your notebook with data points you can use to drive your event business forward in the months ahead.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Jessica Brown
Senior Strategy Director,Opus Agency
SPEED MEETINGS
You asked for more time to meet people at EMS and we listened. Use our conference app keywords to find the peers and prospective partners you need to make 2022 a year for the books, and then grab one of the 10-minute meeting slots in the schedule for a quick power meetup. A fun and low commitment way to meet new people and explore the industry.
HYPERLOCAL EVENTS DESIGNED FOR THE WORLD TO SEE
Plan big, but impact locally. That’s the strategy for historically Black sorority and international collegiate and community service organization Sigma Gamma Rho’s centennial event campaign in 2022 that is targeting communities across the U.S. SGRHO is one of nine surviving sororities of its kind with more than 100,000 members worldwide, and its centennial is considered one of the most important events happening for Black culture this year. Hear from the organization’s international president, a brand business and finance leader (and a certified NFL agent), and the org’s campaign partner, on the pandemic-era campaign, and be inspired to rethink your events’ impacts on your business, audiences, community—and the world.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Rasheeda S. Liberty
President,Sigma Gamma Rho Sorority, Inc.
Monchiere’ Holmes-Jones
Chief Brand Curator,Mojo Marketing
LESSONS IN HYBRID FROM INTEL’S CES PROGRAM THAT THRIVED DURING A VARIANT
Despite many brands pulling out of physical experiences at CES’s grand return to in-person amid the Omicron surge, Intel’s hybrid strategy for the show served as a lifeline that allowed the brand to stay the course on-site and implement a digital-first live experience in keeping with its health and safety policies. This session will explore the brand’s signature off-the-show-floor evolution that continued to play out at the 2022 event, with several footprints that served as studio settings for live-streamed content and socially distanced interactions with passersby, and all bolstered by a digital infrastructure that offered real-time engagement with global audiences. Walk away with a better-defined direction on what hybrid means for your events.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Victor Torregroza
Events and Experiences Program Manager,Intel Corporation
Joe Federbush
CEO,Evolio Marketing
REIMAGINING POP-UPS AS FAN HUBS: BEHIND THE SCENES OF BOWIE 75
Two mega trends are converging in the event world: Retailtainment and interactive museums for legacy cultural figures… like David Bowie. In this session, go behind the scenes of the Bowie 75 experiences in New York City and London that went above and beyond merch to offer a full slate of programming, from music to limited-edition drops to interactive technology that had fans coming back on repeat visits—with some traveling more than six hours to attend. Walk away with best practices on making the most of a semi-permanent pop-up space and what the world of music can teach you about treating your consumers like the ultimate superfans.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Lawrence Peryer
Producer,Bowie 75
Zoe Ganch
Creative Director,Factory 360
POWER PANEL PART 2: THE 2022 DREAM TEAM
Our spring cover story comes alive as our B-to-B Dream Team comes together to discuss top trends, best practices and the future of the event discipline. Come experience some of the sharpest minds in b-to-b events, hear candid comments on face-to-face marketing as well as sustainability (a special focus for this year’s team), and walk away inspired and excited about the future of your events.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Jeanne Robb
VP-Strategic EventsDocuSign
Nadine Osong
Specialist-Experience Marketing,HERE Technologies
Jessica Iden
Associate Director-Event Marketing,Boehringer Ingelheim Animal Health
HAPPY HOUR
Reunite with your industry friends and make new connections as we celebrate the event industry in the Hall of Ideas over drinks, snacks and some fun activities. Join an informative “Innovation Tour” of the hall to see what the industry’s been cooking up since last year. Gather with fellow EMS first-timers for an expert led orientation and tour. Revel in the moment and enjoy being back in a room with your people.
OPTIONAL ADD-ON: AL-FRESCO NETWORKING DINNER
Come solo or grab a colleague for the EMS tradition that sells out every year: the annual networking dinner—this year, poolside, baby. Many game-changing industry connections are made at EMS dinners—don’t miss your chance to eat, drink and make new industry friends. You must be registered in advance to attend. Space is limited. Price: $150. Includes dinner, dessert, beer/wine.
Friday | April 29
5K RUN/WALK
For 20 years, EMS attendees have been meeting for morning runs. Be a part of the tradition and start your day getting to know some fellow fitness enthusiasts. Our guided 5K run and sightseeing tour down the Vegas strip (you never know what you’ll see when the sun comes up!) kicks off in the lobby at the MGM Grand. Walkers welcome!
BREAKFAST ROUNDTABLES
Grab your breakfast and sit in on one of five moderated conversations taking place in the Hall of Ideas. We’re tackling the industry’s biggest pain points, challenges and trends in fast-paced, expert-led idea exchanges, and then switching tables so you can explore up to three topics before your next cup of coffee. Not a morning person? We got you. You can also grab a map and explore the latest products, partners and solutions in the Hall. See you there, champ.
MORNING KEYNOTE
Grab a seat with a new industry friend and get inspired as we bring one of our most exciting keynote speakers ever to the main stage for a session you won’t want to miss. Today’s keynote is: Ronnie Yoked, Head of Experiential, Anheuser-Busch.
This session has been approved for 1 clock hour towards CEM recertification.
This session has been approved for 1 clock hour towards CEM recertification.
Presented By:
Ronnie Yoked
Head of Experiential,Anheuser-Busch
COFFEE BREAK + EXPERT STUDIO PRESENTATIONS
Step into the Hall of Ideas for some networking, idea gathering and a cup of coffee or tea. Stop by our "Expert Studio" and sit in on a series of fast-paced 10-minute presentations on the latest event tools and technologies. See something you like and want to learn more about it? Chat up our sponsors and exhibitors live, or use your EMS event app to set up a meeting.
EVENT PLATFORMS BUILT FOR LONGEVITY: MOVEMENT LIVE BY MICHELOB ULTRA
Since its inception in 2002, Michelob ULTRA has brought active consumers together to exercise and share a toast over a low-calorie beer. A 2016 Summer Series of outdoor adventure meetups would eventually pave the way for the creation of MOVEMENT Live in 2018, a brand-led wellness platform that not only pivoted seamlessly into pandemic-era virtual programming, but has now reverse-pivoted with in-person and hybrid components in place for the 2022 tour. Hear some of the top takeaways the team has gleaned in developing MOVEMENT Live and navigating it into the new era, and what some of the essential ingredients are to creating an owned platform designed to evolve and thrive with the times.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Arielle Swanson
Director-Experiential, Michelob ULTRA,Anheuser-Busch
Tom Slater
Group Creative Director,Mosaic
DEI WORKSHOP: BEST PRACTICES FOR EVENT ORGANIZATIONS
As event organizations recruit, rebuild and refocus on the future, many are doing so with new or renewed DEI practices and commitments. In this session—part one of a two-part DEI conversation—we take a macro look at the value of a strong DEI practice, how critical the “E” (equity) and the “I” (inclusion) are in truly diverse organizations, and how event organizations can employ the right policies and internal best practices to elevate people of color. Whether you’re making progress in your DEI practice or just getting started, this session is for you.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
TaChelle Lawson
Founder and President,FIG Strategy & Consulting
WHERE ENTERTAINMENT MEETS CULTURE IN TODAY’S EXPERIENCE LANDSCAPE
If Event Marketers are talking about it, we’re talking about it in this lively, fast-paced panel that looks at how entertainment and culture are influencing every aspect of experience making. Topics will include predictions and prognostications on the future of hybrid, the great resignation and how it will impact the industry, how NFTs might create new opportunities and watch-outs, and much more. There’s even a lightning round where attendees will be asked to weigh in our industry— fast. Post panel, our experts will be on hand to keep the conversation going and to network.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Wayneston Harbeson
Senior Vice President, Operations and Events,NATPE
Laura Halasa
Director, Experiential Marketing & Events,Warner Bros. Games
Frédérique “Freddie” Georges
CEOFG|PG
BEYOND BUZZWORTHY: INSIDE FX’S AHS: NIGHT BITES BAKERY POP-UP
When you combine a cultural moment like the cookie drop with a cultural phenomenon like “American Horror Story,” you’re bound to create something buzz-worthy. Enter the AHS: Night Bites Bakery pop-up, yet another chapter in FX’s bold pandemic-era playbook, that combined sweet treats, immersive footprints, actors and a robust 360-degree campaign that teased upcoming locations and drops, secret experiences that the most engaged fans could unlock, and a smart influencer and PR strategy. Learn how to create a sense of urgency among your audiences, how to maximize your pop-up program’s potential, and walk away inspired to give your legacy properties the spotlight through a little surprise and delight.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Brian Rubin
VP of Communications,NVE Experience Agency
Kenya Green
Senior VP-Integrated PromotionsFX Networks
CAUSE MARKETING EXPERIENCES WITH ‘GRIT’ AND IMPACT
2K Games is one of the hottest names in video game publishing with an innovative marketing strategy involving the convergence of music, basketball, culture and gaming. But outside of its activities in gaming (think: 2K Fest) the brand has built up a philanthropic arm with the 2K Foundations that functions hand-in-hand with its marketing programs and strengthens them through strategic local artist partnerships, influencer tie-ins and community improvement projects and events. In this session, gain actionable insights into what consumers demand most from brands today: positive impact. Learn about the concept of “gritty” philanthropy and hear 2K’s best practices for thinking strategically and elongating community programs for maximum visibility.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Gavin Smith
CEO,NRG
Cori Barrett
VP-Global Marketing & Communications,2K Games
WHERE NEW-ERA TECHNOLOGY BELONGS IN BACK TO LIVE
Gamification, heat maps, the metaverse, NFTs—Complex Media has explored it all through the virtual pivot of ComplexCon and its return to in-person. For many organizations moving forward after a period of experimentation, the question now is what tools to carry over, and how, in the new era. Hear what Complex Media has learned about audience engagement coming out of virtual, contingency planning, partner experiences, and technology’s place in the future in this inside look at one of the most influential pop-culture platforms in the biz.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Neil Wright
Head of Collaborations & Experiential,Complex Networks
DEI PANEL: PRACTICAL APPLICATIONS FOR EVENT LEADERS
In this session, we take the macro-level lessons learned about DEI best practices and discuss how to distill them down into practical applications for event organizations. From speaker selection to diversifying audiences to using your event spends to create change, we’ll dig into the many—and sometimes surprising—areas of influence event marketers have in their budgets and portfolios, and discuss how to leverage them to promote DEI. DEI isn’t just an HR initiative—learn what you can do to be an advocate in your event organization.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Vanessa Santana
Associate Brand Manager, Dove Haircare Innovation,Unilever
TaChelle Lawson
Founder and President,FIG Strategy & Consulting
EVENT SAFETY UPDATE: TOP TRENDS IN TESTING
Event safety protocols were developed quickly over the past two years. In this session, we’ll take a breath and reflect on the current state of the pandemic and how it will impact the future of live events. Hear about a holistic approach to minimizing risk and giving attendees and staff peace of mind. Learn about top trends in testing and why testing at live events could—and perhaps, should—be a perennial part of every live event in the future. Get insights on the various types of technologies available for COVID-19 testing and when to use them.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Suzanne Graham
Senior Director of Global Business and Market Development,Thermo Fisher Scientific
NETWORKING LUNCH + KEYNOTE
Enjoy a delicious lunch with new industry friends and get inspired as we bring our biggest lineup of keynote speakers ever to the main stage. Your lunchtime keynote features Phil Duncan, Chief Design Officer,
Procter & Gamble.
This session has been approved for 1 clock hours towards CEM recertification.
This session has been approved for 1 clock hours towards CEM recertification.
Presented By:
Phil Duncan
Chief Design Officer,Procter & Gamble
CROSS-CHANNEL STRATEGIES: WHAT THE LAST TWO YEARS MEAN FOR THE NEXT TWO YEARS
For a brand that thrives on shots and creativity, racing back to live has meant embracing a major turning point in culture and consumer behavior where small moments have become big moments. For Jägermeister’s marketing organization, it’s a fascinating time to embrace two years of purpose-driven marketing, digital connections and immersions in the metaverse, and apply it back into the traditional in-person space. From its Save the Night campaign with Post Malone to its positioning as the Official Shot of the NHL, and beyond, learn how the brand is establishing cross-channel pathways to reach consumers as doors open up—and consumers let brands in.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Cliff Rigano
Creative Director, Head of Culture, Content and Experiential Marketing,Jägermeister
THE SEVEN WAVES OF CHANGE IMPACTING THE EVENT INDUSTRY—AND WHY YOU SHOULD EMBRACE THEM
If you’re sick of hearing the word “hybrid,” this session is for you. Event marketers yearning for a quick return to the live events of our pre-pandemic world are in for a rude awakening. Indeed, nothing will be the same in the “endemic” world, but there are a lot of upsides to embracing hybrid experiences in 2022—and this new reality. In this session, we’re breaking down the top seven “Forces of Change” impacting the experiential industry and why smart marketers will be quick to understand what they are and embrace them as quickly as possible. We’ll look at cautionary tales from other industries slow to adapt. We’ll explore economic and cultural forces at work and what they mean to the event industry. And we’ll take a look at the hybrid event of the future and why embracing it now will pay off later.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Jeff Stelmach
Global President,Spiro, part of the GES Collective
Robert T. Hastings, Jr.
EVP, Marketing & Communications,Bell
FUELING PASSIONS: HOW SUBARU DELIVERS AUTHENTIC ADVENTURE EXPERIENCES FOR CUSTOMERS
Subaru’s programs speak the language of love… especially the places and experiences its customer’s love. And there’s no better example than WinterFest, the brand’s long-running platform designed to make the mountain-side experience for skiers and snowboarders better, because of Subaru. But in addition to what WinterFest adds to the experience, from complimentary services to live music, it brings together a thoughtful array of partners that, together, paint a unique and relevant story of the Subaru lifestyle. In this session, hear about the journey of WinterFest, best practices from the team’s partner strategy, how to engage consumers with adventure at 10,000 feet, and walk away inspired to be inspired by your consumers’ biggest passion points.
This session has been approved for .5 clock hours towards CEM recertification.
This session has been approved for .5 clock hours towards CEM recertification.
Presented By:
Dan Pacitti
Partnerships Director,Powdr
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